Mumm, Bubbly Since 1827
The Mumm brothers, Jacobus, Gottlieb and Philipp, who
were from a rich family of German wine merchants and
who also owned vineyards in the Rhine valley, arrived
in Reims in 1827. Along with their business partner
Friedrich Giesler, they set up P.A. Mumm et Cie., the
initials standing for the forenames of their father,
Peter Arnold Mumm.
Georges Hermann Mumm, a descendant
of the founders, took over the company in 1853. It became
and has remained to this day G.H. MUMM et Cie. The first
street address of the Maison Mumm was very appropriate:
14 Rue de la Grosse Bouteille, now Rue de Mars.
Mumm quickly established its reputation
thanks to its style and quality.
The emblem of Mumm was the famous Cordon Rouge. Introduced
in 1875, the Mumm emblem echoes the red ribbon of the
In 1881 Cordon Rouge became the first champagne to arrive
in the USA, inaugurating an export-oriented sales policy
that has continued successfully ever since.
In 1882, Mumm began to build up its
own vineyard estates to ensure a constant supply of
the best grapes from the best soils. The first purchases
were of sixty hectares (148 acres) in the Côte
des Blancs, the commune of Cramant and at Avize. Mumm
then installed seven traditional wooden wine presses
in their vineyards. They are still in use today to ensure
the continued quality of production.
As early as 1890, Mumm was enjoyed
in all the royal courts of Europe.
The courts of Austria-Hungary, Belgium, the Netherlands,
Prussia, Denmark, Sweden, Norway and England, not to
mention the Grand Dukes of Oldenburg and Hesse-Darmstadt,
all appear in the Mumm accounts books of the 1890s.
In 1902 Mumm was the leading Champagne
house, selling 3 million bottles, of which one million
went to the USA. In 1955, G.H. Mumm & Cie took on
a world-wide dimension with the arrival of the Canadian
group Seagram. In 1999, Seagram sold Mumm to the American
company Hicks, Muse, Tate & Furst. Then, the English
group Allied Domecq (world n°2 in wines and spirits)
purchased Mumm, thereby adding a prestigious house to
the major brands they already owned.
Today Champagne Mumm is present in
over 100 countries. 40% of its production is sold in
France, and 60% in export markets. Its energetic marketing
strategy resulted in sales of close on 8 million bottles
around the world during 2000.
Use the links below to view more information
about each champagne style.
Cordon Rouge 1996